"Eco-friendly Ganesha booking will close on 20 the August 12. P.M. Booking at Exhibition center's will remain open subject to availability."
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Ms. Allka Shah, Managing Trustee of NirmalJyot with Hon. Minister of Environment & Cultural Affairs, Mr. Sanjay Deotale.

Mission of Trust is to promote eco-friendly behaviour by promoting clay idols and related all environment friendly projects, to reduce pollution cause by no-biodegrade   material and more importantly the idols which are worshiped with so much devotion should be properly immersed. Ganesh made out of clay easily dissolves in water and will not break in to pieces. It’s very sad sight post immersions at seaside piece are visible at sea-shore.

Worshiping Ganesha a giver of wisdom warrants us to have knowledge of celebrating this festival so Puja in its true sense and significance. India has great spiritual and cultural tradition. Lord Ganesh is worshiped in million of home every day. During Independence struggle When India was against British Raj –Shri Lokmanya Balagangadhar Tilak started Sarvajanik Ganesh Festival to bring people together, a necessary collective platform to fight freedom movement which was otherwise restricted by British Raj. A spiritual platform was must for freedom movement to develop and strengthen. But today we are facing another hazard challenge to the mankind, necessiting us to save Planet Earth from pollution. Hazardous material and industrial waste has already polluted our sea and have taken toll on our our ecological system. These harmful dangers will continue to cause great damage to environment and there is an imminent need to get environment policies in place.

We have to inculcate the perspective of patriotism, spirituality and environment protection in our day to day life and practise it. Ganapati is God of Mother Earth. Festival is to be celebrated in keeping with spirit of ecological sustainment. There are inconsistencies if left unaddressed, could typically undermine the true meaning of celebration of festival in longer term.


Founder's Profile


Allka Shah, Passing out as a graduate in science, fate put me in to diverse activities like editorial and publishing of a financial weekly.

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Immersion Stats- 2012

For 1.5 days' Ganesha Murti Immersion- 20th Sept., 2012:
  Ganesha Idols
Natural Ponds (Total) 63674
Sarvajanik 144
Household 63530
Artificial Ponds (Total) 5919
Sarvajanik 26
Household 5893
Total immersed 69593

ecoGanesha website launch

Eco Friendly Murti Locations



VILE PARLE - Exhibition Open

Mrs Rashmi ( 11.00am - 7.00pm ) - Tel: 9892618372 / 8452070822
Mahila Adhar Kendra
Ground Floor Baba Gawde Hospital (Back side)
Opp. Vile Parle Station East

KANDIVALI WEST - Exhibition Opening 26th July

Mrs Megna - Tel: 9768826717
Mahila Adhar Kendra
Mahavir Nagar
Near Sachin Tendulkar Gymkhana


Ravindra Natya Mandir

Prabhadevi, Near Siddhivinayak Temple - Pickup & Exhibition on 23rd and 24th Aug 2017.




Center 1: Mrs Minal - 9323182638, RATAN Bldg, Opp One Up Show Room, Bhaveshwar Raod, Ghatkopar East, Next to State Bank of India.

Delivery Center of HyperCITY Stores.
NirmalJyot Eco-Friendly Murthi will be available at the following HyperCity Outlets from 26th July. Delivery Timings 10:00am - 10:00pm
Mumbai - Vashi, Malad - Inborbit, Thane - Viviana , Panvel - Orion.
Book Online & Collect Facility Available at Mumbai Only.

For further inquiry email to Nirmaljyottrust@gmail.com


When Lokmanya Tilak was in great distress and worried about our country's freedom.  He used to sit at bank of Girgaum chowpaty and wondered how to collect people. While sitting on the bank of seashore he used to make idols and people used to stop by to see it. Such collective movement was not restricted by British. So from there he got an idea to celebrate sarvajanik Ganesh Utsav. He started the tradition of Sarvajanik Ganesha Utsav by making clay idols.

NirmalJyot_letter_of_appreciation_-_Environment_Minister_Government of Maharashtra
Letter of Appreciation and Support from Ministry of Environment, Cabinet minister, Shri Sanjay Deotale

Community Projects

Eco Friendly Ganesha.
Eco Friendly Ganesha.
About your project: Plaster, is one of the most universally used term. Most of our Ganesha idols are made up of plaster of paris. Unfortunately this does not disintegrate easily and the idol floats in water after immersion. To add more to the woes, the chemical dyes and ...
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